Get found on Google — in English and French, across Africa.
A practical SEO course built for our market: how search works, keyword research for Cameroon and Francophone Africa, content that ranks, and honest link building that earns real authority. Brief, clear, and immediately usable.
Start as a Beginner — grow to Intermediate
Pick where you start. We encourage everyone to begin on the Beginner path; move up to Intermediate once your tutor has confirmed your Beginner exercises — or straight away if you already know the basics. Your choice is saved to your account so your tutor can follow your progress.
Understand it first
Clear notes, diagrams and annotated screenshots, short and to the point. A quiz and a practical exercise close every module — you submit each exercise to your tutor on the platform.
- Notes, diagrams and annotated screenshots
- A quiz at the end of each module
- Exercises submitted to your tutor, who confirms them
- Finish the lessons, then the hands-on labs
Build real things
The deeper, project-heavy track — roughly double the Beginner path, built around real-life projects you finish and keep. It unlocks once your tutor confirms your Beginner work, or now if you already know the basics.
- Everything in Beginner, taken much deeper
- Real projects, start to finish
- Guided labs inside every module
- Build a portfolio of finished work
Read, do, complete, move on.
Open a lesson, read the notes, then mark it complete. Your progress is saved on this device.
Foundations: how search works and finding the right words
Before writing a word of content, you need to understand how Google decides what ranks, and how to find the exact phrases your audience actually types — in both English and French.
How search really works
Foundations›Crawl, index, rank✓
Google does three things, and SEO is about helping with each. It crawls the web (robots follow links to discover pages), indexes what it finds (stores and understands each page), and ranks pages for a search (decides the order of results).
Everything in this course serves one of three goals: make your pages easy to crawl, genuinely the best answer so they deserve to rank, and trusted by other sites. Miss any one and you struggle.
See what Google has actually indexed
site:yourdomain.com # every page Google has indexed site:yourdomain.com/blog # just one section
- ① the approximate number of indexed pages
- ② the actual pages listed
›Search intent: the real question behind the words✓
Ranking is not about matching words — it is about matching intent, the real goal behind a search. There are four kinds:
- Informational — "how to start a business in Cameroon" (they want to learn)
- Navigational — "MTN Cameroon login" (they want a specific site)
- Commercial — "best web agency Douala" (comparing before buying)
- Transactional — "buy solar panel Yaoundé" (ready to act)
›E-E-A-T: why trust decides rankings✓
Google increasingly ranks on E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness. It asks: does this page come from someone who actually knows, and can be trusted?
You show it by: naming real authors with real credentials, citing sources, showing genuine work and reviews, and keeping information accurate and current.
The two files that guide crawlers
Every site should serve these two small files from its root:
User-agent: * Allow: / Sitemap: https://yourdomain.com/sitemap.xml
<url> <loc>https://yourdomain.com/</loc> <lastmod>2026-01-01</lastmod> </url>
- ① the Allow / Disallow rules
- ② the Sitemap line pointing to your sitemap
Run a site:yourdomain.com search (or a friend’s site) and check its robots.txt. Send your supervisor a screenshot of both and say how many pages are indexed.
Your course will not advance past this module until your supervisor confirms the exercise is done — this programme is built to be practical, not just watched.
Keyword research for our market
Core skill›Finding what people actually search✓
Keyword research is discovering the real phrases your audience types, and how much competition each has. The goal is to find terms with genuine demand that you can realistically rank for.
Free tools to start with: Google autocomplete (type a phrase, read the suggestions — those are real searches), "People also ask" and "Related searches" on the results page, and Google Trends to compare interest over time and by region.
›Keyword research in English AND French✓
Our market searches in two languages — and crucially, people do not translate their searches literally. You must research each language on its own, not translate your English keywords into French.
›Long-tail and local keywords✓
Short, broad keywords ("web design") are fiercely competitive and often not worth chasing. Long-tail keywords — longer, more specific phrases — have less competition and higher intent, so they convert better.
Local keywords add a place, and they are gold for any business serving a city or region.
Build a keyword list of 10 for a real local business, grouped by search intent. Send it to your supervisor with the primary keyword marked.
Your course will not advance past this module until your supervisor confirms the exercise is done — this programme is built to be practical, not just watched.
Content and authority: ranking and earning trust
Now you turn research into pages that rank, and earn the off-page authority — the backlinks and reputation — that decides who wins. This is the heart of the course, and the part built specifically for the African market.
Content that ranks
On-page›On-page SEO: titles, headings, structure✓
On-page SEO is everything on the page itself that helps it rank. The essentials, in order of impact:
- Title tag — ~55-60 characters, main keyword near the front, your brand at the end.
- Meta description — not a ranking factor directly, but it is your ad in the results; write it to earn the click.
- One H1, then logical H2/H3 headings that structure the content.
- URL — short and readable:
/seo-cameroun, not/page?id=47.
›Writing content people and Google both love✓
Great SEO content is people-first: it genuinely answers the search intent better than the competition. Cover the topic fully, answer the related "People also ask" questions, and write clearly in the reader’s real language.
Structure for the way people read online and the way AI now extracts answers: a clear direct answer near the top, short paragraphs, descriptive headings, and lists where they help.
›Technical and local SEO basics✓
A few technical foundations must be in place or nothing else works: the site must be mobile-friendly (Google indexes the mobile version, and most African users are on phones), fast (compress images, defer scripts), on HTTPS, and have a clean sitemap submitted to Google Search Console.
For any local business, the single highest-leverage move is a fully completed Google Business Profile — the listing with your map pin, hours, photos and reviews.
Write one title tag + meta description and an H1 for a real page, targeting one keyword. Send them to your supervisor for review.
Your course will not advance past this module until your supervisor confirms the exercise is done — this programme is built to be practical, not just watched.
Off-page authority and link building
The heart of it›What backlinks are and why they rule✓
A backlink is a link from another website to yours — and Google treats it as a vote of confidence. A page with many quality votes is seen as more trustworthy and ranks higher. This off-page authority is often what separates two otherwise-equal pages.
The golden rule: quality and relevance beat quantity. One link from a respected, relevant site is worth more than hundreds from random ones. A link from a Cameroonian university or a known tech publication carries real weight; a link from a spammy directory carries none, or hurts you.
›White-hat vs black-hat: stay safe✓
Links sit on a spectrum. White-hat links are earned honestly (someone links because your content deserves it) — zero risk. Black-hat links are bought or faked (link farms, private networks, paid "followed" links) — and Google’s SpamBrain AI now simply ignores or penalises them.
The hard truth worth internalising: bought followed links are usually worthless, not just risky. Paid placement is only acceptable when clearly marked (rel="sponsored"). Build authority the honest way — it is the only way that lasts.
›Earning links in the African market✓
Honest, high-impact ways to earn authority — chosen for what actually works here:
- Local directories and citations — Afrikta, Business in Cameroon, Google Business Profile, Bing Places. These double as backlinks and local-SEO signals.
- "Built by" / client credits — a link from every client site you build.
- Original local data and guides — "State of Web and Cloud among Cameroonian SMEs" earns links no one else can offer, because no one else has the data.
- Partnerships — universities, incubators, meetups and local media.
- Journalist requests — tools like Featured.com and Source of Sources; lead with your African and bilingual expertise, which is genuinely scarce.
Find three realistic link opportunities for a local business (directories, partners, press) and send the list to your supervisor with why each is credible.
Your course will not advance past this module until your supervisor confirms the exercise is done — this programme is built to be practical, not just watched.
Measure and improve
Make it compound›Google Search Console and Analytics✓
You cannot improve what you do not measure. Two free tools are essential. Google Search Console shows what you rank for, how many clicks each query brings, and any technical problems. Google Analytics shows what visitors do once they arrive.
Reading Search Console
- ① total clicks
- ② total impressions
- ③ average CTR
- ④ average position
›Tracking rankings and building a content calendar✓
SEO is a compounding game played over months. Track your target keywords’ positions over time, your referring domains (who links to you), and your organic clicks per language. Then feed what you learn into a content calendar — a steady, planned rhythm of publishing, grouped into topic clusters (a main "pillar" page linking to supporting articles).
Open Search Console (or describe the four Performance metrics) and send your supervisor a screenshot plus one change you would make based on it.
Your course will not advance past this module until your supervisor confirms the exercise is done — this programme is built to be practical, not just watched.
SEO & Content Strategy — Intermediate
You run SEO like a real campaign for a real business — audit, plan, produce, earn links, and report on what moved.
Technical SEO audits
Crawl, index coverage, speed, structured data — find and fix what blocks ranking.
Keyword & intent strategy at scale
Topic clusters, search intent mapping, and prioritising by effort vs reward.
Content production systems
Briefs, on-page optimisation, and editorial calendars that actually ship.
Link building & digital PR
Earning credible links in the African market without buying junk.
Local SEO projects
Getting a real local business found by customers in its own city.
Analytics & reporting
Search Console, measuring what matters, and reporting to a client or boss.
Client SEO capstone
A full audit-to-report project on a real site, start to finish.
Every module is a real project. You build it, submit it to your tutor on the platform, and your tutor confirms it before the next one opens — so you leave with a portfolio of finished work, not just videos watched.
Eight labs that build a real ranking strategy
Reading is free and open. The labs are where it becomes real, so they live behind a free account, which keeps your progress and gives you a certificate.
Create a free Kaevor account to launch any lab and earn your certificate. One account, all your courses.
Create free accountLab 1 — Map search intent
Take ten real queries and classify each by the four intent types.
Lab 2 — Keyword research (EN)
Build a keyword list for a service using autocomplete and related searches.
Lab 3 — Keyword research (FR)
Research the French-language terms your market really uses — not translations.
Lab 4 — Write a title + meta
Craft optimised title tags and meta descriptions for three local pages.
Lab 5 — Optimise a page
Structure a real page with H1/H2, intent-matched content and clean URLs.
Lab 6 — Google Business Profile
Fully complete a bilingual local business listing with categories and photos.
Lab 7 — Plan a backlink campaign
Build a white-hat link plan using African directories, partners and data.
Lab 8 — Read Search Console
Find your best "almost page-one" opportunities and plan the fix.
Two levels, one path
Beginner
How search works, intent, trust, and keyword research for a bilingual African market — the foundation.
Intermediate
On-page content that ranks, honest link building and off-page authority in Africa, and measuring to compound results.